This: The correct audience is not the highest-paying, or the one with the loftiest credentials, but the one that loves your work when it is at its best, on its own terms.
Oct 6, 2023·edited Oct 6, 2023Liked by Franklin Einspruch
Ideally, work should be purchased directly from the artist, and that way the artist could get more by cutting out the dealer and the buyer could pay less than the dealer would charge. Win-win.
As for your concept of the correct audience, absolutely, but that works better in principle than in practice. The rich idiots will always be welcomed, though they tend to go for what they deserve, and the highly credentialed (who may, in fact, have little or no eye) will be welcomed as "validation" and marketing aids. Still, artists should at least be clear as to precisely who's what.
This: The correct audience is not the highest-paying, or the one with the loftiest credentials, but the one that loves your work when it is at its best, on its own terms.
Ideally, work should be purchased directly from the artist, and that way the artist could get more by cutting out the dealer and the buyer could pay less than the dealer would charge. Win-win.
As for your concept of the correct audience, absolutely, but that works better in principle than in practice. The rich idiots will always be welcomed, though they tend to go for what they deserve, and the highly credentialed (who may, in fact, have little or no eye) will be welcomed as "validation" and marketing aids. Still, artists should at least be clear as to precisely who's what.
Yes to all of this Franklin.
I’m giving you a grade of double E, double E: excellent effort, excellent execution.
Note: keep up the good work!!!